New Product Launch

Launch into the market as it is, not as you hope it is.

Most launches fail on positioning, price, or timing, not on the product itself. This report checks your launch assumptions against the market before you spend on marketing: who to sell to first, how to position against the alternatives, what to charge, and when to go.

When you need it

• A product is nearing launch and the positioning isn't settled
• You aren't sure what to charge
• You need to choose launch timing and channels
• You want your assumptions tested before you commit the marketing budget

Questions this report answers

• Who is the right first customer?
• How should we position against the alternatives?
• What should we charge?
• Which channels should we use, when should we launch, and what could derail it?